Overcoming Communication Silos - Relevant Data Sharing

Updated: Mar 11


Selling business-to-business is becoming increasingly difficult. Gone are the days when customer’s would consistently call up “their guy” to order this product or that service. Among the many reasons influencing these changes include improved internet connectivity, IoT, IIoT, retiring baby boomers, and an increase in the number of next generation management making company purchasing decisions. Due to the “Amazon effect” of shopping online it is becoming more and more challenging to maintain personal relationships that historically solidified customer accounts for a specific vendor.


NEW PRIORITIES

It has never been easier to shop for what you want, when you want, and get it all at the best price. Because of that, cross shopping and price shopping is an ongoing event for your customers. Your customers want simplicity. They need to maintain their assets. And they want to do it as quickly and as affordable as possible. If you can’t differentiate your offerings through value adding services, customers may find it difficult to remain loyal. More often than not, if you can’t offer the best price for the product, you’ll lose the opportunity


TODAY'S FEEDBACK LOOP


In addition to always looking for the best bargain, your customers are busy. There never seems to be enough hours in the work day. Valued relationships are becoming more of an afterthought when a purchasing decision needs to be made.


This makes staying informed and performing the necessary tasks within budget difficult. Your customers are looking for a concise way to streamline their processes. They’re looking for better ways to understand the tools and machines required to complete the day as well as communicate effectively with their trusted vendors.


A more efficient feedback loop for business-to-business sales would go a long way to express the overall benefit of your services.


Enter the REDLIST omni-directional feedback loop to keep everyone connected with more information than ever before.


PROACTIVE FEEDBACK EQUALS ADDED VALUE


REDLIST’s proactive approach to feedback offers significant value to all parties. These benefits include:

  • Increased uptime and bottom line savings by providing focused recommendations

  • Never run out or deliver late by tracking inventory and usage amounts

  • Enhance customer overall satisfaction


With REDLIST, everyone wins. Both vendors and customers of REDLIST improve their uptime and business objectives.


SO, WHAT DOES THIS ALL MEAN FOR YOU?


To put it simply steak dinners and special outings to keep a working relationship going just don’t cut it anymore. If you can’t differentiate yourself outside of a price point, customers are going to find it difficult to stay loyal.


READY TO GET STARTED?


Request a demo by calling (844) 733-5478 OR you can visit YourREDLIST.com to learn more about our services.


https://www.linkedin.com/pulse/overcoming-communication-silos-relevant-data-sharing-ben-hugo/

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